The Surprising Effect of Climate Change: We’re Eating More Junk Food
It’s easy to understand why poor communities can come to rely on ultraprocessed foods. In the Sundarbans, a large mangrove forest in India and Bangladesh, geographers have documented how rising sea levels, changes in rainfall and more intense cyclones have devastated fishing and traditional agriculture. Parents who are forced to leave to find work then send their children pocket money to buy food, which they often use to buy packaged snacks and drinks, one of the few sources of comfort or pleasure they can afford.Thanks to climate change, fresh foods are often hard to find, and even when you can find them, without water, it’s difficult to cook them, making packaged and fast foods more enticing. Higher temperatures also make fresh food spoil faster.Powdered drink mixes, canned soups or granola bars may seem like the ideal solution: They contain preservatives to prevent spoilage, and unlike locally produced food, they’re made by large, multinational companies that can source ingredients from around the world. In Southeast Asia, people have told me they think packaged foods are healthy precisely because they are less likely to go bad. This can create a strong affinity that is tough to break.The food industry has rushed to capitalize on the opportunities afforded by climate change. During heat waves, companies often unleash a relentless barrage of advertisements on television, billboards and online, many of them for sugary drinks and junk food. In the Netherlands, McDonalds created a heat-sensitive billboard that dispensed free McFlurry vouchers when the heat broke 101.48 degrees Fahrenheit, or 38.6 Celsius. In India, during the extreme heat wave earlier this year, ice cream companies created new flavors and started selling them online to boost sales. In Bangladesh, ads showed people surrounded by orange blazes, sweating. “No matter how hot it is,” one tagline read, “just stay cool with Sprite!” In other countries such as Australia and Mexico, research has found a link between heat and soft drink and alcohol intake.When a natural disaster strikes, many of these food companies are on hand to deliver emergency food aid. After recent floods in Rio Grande do Sul, Brazil, some residents reported receiving large quantities of cookies and chips from the government. In South Africa, Coca-Cola and Tiger Brands, the country’s largest food maker, deliver free packaged products to tens of thousands of people in need of food assistance.
Ultraprocessed food companies are taking advantage of worsening environmental conditions to increase their profits.
It’s easy to understand why poor communities can come to rely on ultraprocessed foods. In the Sundarbans, a large mangrove forest in India and Bangladesh, geographers have documented how rising sea levels, changes in rainfall and more intense cyclones have devastated fishing and traditional agriculture. Parents who are forced to leave to find work then send their children pocket money to buy food, which they often use to buy packaged snacks and drinks, one of the few sources of comfort or pleasure they can afford.
Thanks to climate change, fresh foods are often hard to find, and even when you can find them, without water, it’s difficult to cook them, making packaged and fast foods more enticing. Higher temperatures also make fresh food spoil faster.
Powdered drink mixes, canned soups or granola bars may seem like the ideal solution: They contain preservatives to prevent spoilage, and unlike locally produced food, they’re made by large, multinational companies that can source ingredients from around the world. In Southeast Asia, people have told me they think packaged foods are healthy precisely because they are less likely to go bad. This can create a strong affinity that is tough to break.
The food industry has rushed to capitalize on the opportunities afforded by climate change. During heat waves, companies often unleash a relentless barrage of advertisements on television, billboards and online, many of them for sugary drinks and junk food. In the Netherlands, McDonalds created a heat-sensitive billboard that dispensed free McFlurry vouchers when the heat broke 101.48 degrees Fahrenheit, or 38.6 Celsius. In India, during the extreme heat wave earlier this year, ice cream companies created new flavors and started selling them online to boost sales. In Bangladesh, ads showed people surrounded by orange blazes, sweating. “No matter how hot it is,” one tagline read, “just stay cool with Sprite!” In other countries such as Australia and Mexico, research has found a link between heat and soft drink and alcohol intake.
When a natural disaster strikes, many of these food companies are on hand to deliver emergency food aid. After recent floods in Rio Grande do Sul, Brazil, some residents reported receiving large quantities of cookies and chips from the government. In South Africa, Coca-Cola and Tiger Brands, the country’s largest food maker, deliver free packaged products to tens of thousands of people in need of food assistance.