Earth Day reclaimed: activists fight corporate takeover of the movement
Climate activists advocate for a return to Earth Day's protest roots, opposing the commercial exploitation of the event.Kristin Hostetter reports for Outside.In short:Earth Day began in 1970 as a significant protest and has since morphed into a marketing tool for companies.Activists emphasize the day's origins and the need to focus on genuine environmental change rather than superficial corporate shows.Despite the commercialization, the activists interviewed maintain that Earth Day can still inspire valuable ecological behaviors and community actions.Key quote:"I urge anyone who wants to take action for climate to see the undeniable link to social justice.— Pattie Gonia, co-founder of The Outdoorist OathWhy this matters:Understanding the shift from Earth Day's activist roots to corporate greenwashing is important for distinguishing genuine community actions over superficial corporate initiatives. Read more: Earth Day: Amidst the greenwashing, it's still a good thing..
Climate activists advocate for a return to Earth Day's protest roots, opposing the commercial exploitation of the event.Kristin Hostetter reports for Outside.In short:Earth Day began in 1970 as a significant protest and has since morphed into a marketing tool for companies.Activists emphasize the day's origins and the need to focus on genuine environmental change rather than superficial corporate shows.Despite the commercialization, the activists interviewed maintain that Earth Day can still inspire valuable ecological behaviors and community actions.Key quote:"I urge anyone who wants to take action for climate to see the undeniable link to social justice.— Pattie Gonia, co-founder of The Outdoorist OathWhy this matters:Understanding the shift from Earth Day's activist roots to corporate greenwashing is important for distinguishing genuine community actions over superficial corporate initiatives. Read more: Earth Day: Amidst the greenwashing, it's still a good thing..
Climate activists advocate for a return to Earth Day's protest roots, opposing the commercial exploitation of the event.
In short:
- Earth Day began in 1970 as a significant protest and has since morphed into a marketing tool for companies.
- Activists emphasize the day's origins and the need to focus on genuine environmental change rather than superficial corporate shows.
- Despite the commercialization, the activists interviewed maintain that Earth Day can still inspire valuable ecological behaviors and community actions.
Key quote:
"I urge anyone who wants to take action for climate to see the undeniable link to social justice.— Pattie Gonia, co-founder of The Outdoorist Oath
Why this matters:
Understanding the shift from Earth Day's activist roots to corporate greenwashing is important for distinguishing genuine community actions over superficial corporate initiatives. Read more: Earth Day: Amidst the greenwashing, it's still a good thing..